BADA

BADA

MR CONCEPT

Overview

Bada gives you unique experience to explore the inside of the Five Oceans from your swimming pool.

Bada is a MR swimming goggle which the user can experience Scuba-diving and Snorkeling indirectly through MR system.

My Role

Research
Product Design
Wireframe
HI-Fidelity
Motion

The Research

Have you ever playing Pokémon GO? After this game become a massive success, people got interested in Augmented reality (AR) and mixed reality (MR). We have a waterproof smartphone, so I think that what if we combine it with the swimming goggle. From my research, there are between 2.7 to 3.5 million active scuba divers in the US with as many as 6 million active scuba divers worldwide. There are about 11 million snorkelers in the US and approximately 20 million snorkelers worldwide.During I researched and interviewed people who already had the experience to do Scuba-diving and Snorkeling, I found glaring problems.

The Problem

People can't easily experience Scuba-diving and Snorkeling because those activities require money, time, environment and equipment.

People need to put time into training before Scuba-diving and Snorkeling, and someplace requires the license.

Persona

I found two persona group who don't want to spend lots of money, and who don't want to spend lots of time to go to scuba-diving and snorkeling.

Elaine | 24

I want to do Scuba-diving again, but I don't have enough money to do.

Nathen | 31

I really really love to explore under the sea, but I can't afford to go travel to do Scuba-diving every year.

The Solution

Designed MR swimming goggle for the user, so they don't need to spend lots of money, don't need to buy expensive equipment, and don't need to find the clear sea for doing scuba-diving and snorkeling. Also, the user can easily experience those activities in the swimming pool.

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2019 © Seung Joo Lee